RedOne creates diversity in their products to appeal to people with different styles. With RedOne's product line, you can create any look and style while smelling fresh. Most importantly, their products are 100% cruelty-free. RedOne products are developed by hairdressers for hairdressers. Before she adds a new product to her range, her team of hairdressers tests it. It's important to offer products that hairdressers love and that are easy to use.